Founder & Executive Director
Serra Chow
Brand Strategy · KOL Marketing · Business Development
Serra leads MILK in helping brands turn influence into real marketing impact across strategy, campaigns, branding and market activation.
Our story
How MILK Marketing Started
MILK Marketing began with a collaboration between its founders on an influencer marketing project. The success of that first project revealed a shared approach to creativity, creator partnerships and campaign execution.
That momentum led to the official establishment of MILK Marketing Sdn Bhd. Since then, the agency has continued to strengthen its creator relationships, campaign experience and connections across Malaysia and regional markets.
2018The founder started their professional journey in influencer marketing.
2024MILK Marketing Sdn Bhd officially established.
TodaySupporting brands through creator campaigns, events and artist collaborations.
Our mission
Making Brands Memorable
Turn creative ideas intomeaningful brand experiences.
We help brands communicate with the right audiences through work that is memorable, culturally relevant and aligned with a clear business objective. Creativity is not only about being different — it should make every idea easier to understand, more engaging to experience and more effective in encouraging action.
Make It Look Kreatif
What Make It Look Kreatif Means
MAKE IT LOOK KREATIF is the thinking behind the MILK name. It reflects our belief that campaigns should stand out without losing sight of the brand, audience or intended result.
We bring creative ideas together with strategy, market understanding and practical execution so that every campaign feels distinctive, relevant and purposeful.
Regional Market Coverage
Our Regional Reach
MILK Marketing supports brands and creator collaborations across Malaysia and selected regional markets. Our network and market exposure allow us to develop campaigns that consider local languages, cultural preferences, platform behaviours and audience interests.
Our leadership team
Meet the People Behind MILK
Strategy, relationships and hands-on execution brought together by people who understand creators, brands and regional audiences.
Entertainment & Regional Network
Wil Lau
Regional KOL · Entertainment · Talent Network
Wil brings regional business experience and an extensive KOL and entertainment network across Southeast Asia.
KOL Team Lead
Jing
KOL Management · Campaign Operations · Creator Relations
The person who makes things happen behind the scenes and keeps every campaign moving.
Our market understandingLocal Insight,
Local Insight,
Regional Connections
Malaysia is multicultural. Language, community, platform behaviour and creator relevance shape how every campaign is received.
MILK Marketing combines local audience understanding with relationships across Malay and Chinese creator communities and selected regional markets. This helps us shape collaborations that feel appropriate to the audience, platform and cultural context while staying consistent with the brand’s objectives.
Our working values
What We Believe In
01
Creativity with Purpose
Ideas should support a clear brand, audience or business objective.
02
The Right Fit
Creators, artists and campaign concepts should align with the brand and intended audience.
03
Collaborative Execution
Strong work comes from clear cooperation between the client, agency and talent.
04
Measurable Progress
Campaign performance should be monitored, reported and improved where possible.
Let's Make Your Brand Unforgettable
Talk to the MILK Marketing team about your next creator campaign, event activation or artist collaboration. We will help you shape an approach that fits your audience, market and objective.